Historically, PR and marketing departments in large companies have worked as separate departments.

PR focused on communicating with the public and maintaining the company’s trust, reputation, and public perception, whilst Marketing, on the other hand primarily focused on brand building, product promotion, and boosting sales.

However, in recent times, the line between public relations and marketing has blurred, with both entities now collaborating on a brand messaging front.

According to research, 90% of PR professionals believe that marketing and PR will become more closely aligned over the next five years.

Integrating Marketing and Public Relations (PR) can help brands strengthen their brand presence, amplify their content, unify the brand message, develop better marketing campaigns, take full advantage of earned media, and improve PR communications.

Aligning Marketing & PR to benefit your business:

Despite their different focus areas, Marketing and PR rely on effective brand communication to achieve their goals. In recent times, they are also reliant on the same channels to put out their communication — social media pages, websites, email, and so on. This means, combining Marketing & PR is the best way to boost your business and here at MB Media Global combining the two areas in our unique way will give great results for your business whether its just a business idea, a start up or established business.

Using your company’s social media pages to interact and engage with consumers can be seen as both a Marketing & PR role. Such interactions help in ensuring your business reputation is in excellent standing and can, at the same time, help you attract customers and boost sales. So we at MBMG will use our expertise in both Marketing & PR to give maximum positive effect for your companies needs and goals.

How we use Marketing & PR to drive success to your business:

Strengthen BRAND presence… A strong brand presence is an asset from both Marketing & PR. Bringing Marketing & PR together can result in better brand collateral such as brand colours, slogans, taglines and audience approach. This, in turn, leads to a more robust and consistent brand presence.

For instance, let’s say you want to choose and register a domain name for your business. This is how using both Marketing & PR together, marketing would come up with insights to ensure the domain name makes sense from a marketing and SEO standpoint & PR helps with the domain name communicating the brand value.

Domain names can cost from as little as just 99p, but choosing the right domain name is important.

Content amplification:

Marketing excels at brand storytelling — putting together great stories that influence your target audience and can increase your sales. The problem is, such stories, however perfectly crafted, mean little if they don’t get to the right people. This is where PR come in.

PR professionals have good relationships with influencers, journalists, and other media contacts. Working together, PR teams can leverage these relationships to maximize the reach of your marketing team’s content and create more impact from your marketing campaigns.

Similarly, marketing teams use their skills to support PR teams. For instance, if the PR team is preparing a product launch announcement, marketing can step in with product videos, infographics, and other such content to support the announcement.

Unifying your brand message:

Public Relations is usually tasked with creating a company’s brand values and messaging. Therefore, it’s a good idea for the marketing department to collaborate with PR when creating marketing content. The PR team can help the marketing team create content that’s more aligned with brand values and messaging and ensure that it maintains a consistent brand voice. Ultimately, this results in a strong and unified brand message.

Without such collaboration, it’s not surprising to see marketing teams creating content that isn’t aligned with brand values, which can dilute your brand message over time.

Improving your marketing strategy:

MB Media Global will give your business what you need to get the right Marketing & PR message out to the masses. SME businesses often get to a point where coming up with new and creative ideas becomes challenging, this is where MBMG comes in.

Taking full advantage of earned media:

Earned media is vital for any business that wants to thrive in today’s highly internet connected world. According to Communique PR, 92% of consumers trust earned media, compared to just 50% who trust paid ads. In other words, consumers trust what other people say about your brand more than what you say.

Historically, PR has been responsible for keeping track of earned media. However, it shouldn’t stop here. By sharing information gained from social listening and media monitoring, such as audience sentiment and mentions, with marketing teams, PR can give marketers insights into the impact of marketing campaigns on consumers. Marketers can then use this information to fine-tune marketing campaigns and achieve better success.

Improving PR:

A lot of times, PR professionals focus on facts. When releasing announcements and press releases, PR teams usually share articles and media pitches full of data. The problem, however, is that people rarely remember data, so such announcements aren’t as effective as they should be.

This is where MB Media Global comes in joining Marketing with PR. Marketing understands that data doesn’t move people. Consumers care more about stories than data. So MBMG mixes the relationship between marketing and PR when creating media statements and press releases, that collaboration can weave in brand stories and create more memorable and impactful announcements.

Get in touch:

As mentioned at the beginning, integrating marketing and public relations can help brands strengthen their brand presence… Choosing MB Media Global will be the best decision you made for your business this year. Click HERE to get in touch.